During a high-demand promotion for a new product, which approach best ensures accurate information is conveyed to customers?

• A. Ask customer to check the manual
• B. Personal demonstration
• C. Avoid answering
• D. Call manufacturer

Answer: (B)

Showing a personal demonstration taps into delivering accurate, tangible information right where the customer is. When a new product is promoted at high demand, people want to see how it works, what it does for them, and how to use it—without waiting for manuals or external help. A live demonstration provides concrete proof: you can show features in action, confirm benefits, and address questions on the spot. This builds trust, clarifies any confusion immediately, and helps the customer visualize how the product fits their needs, which can speed up the decision to buy.

Relying on a manual puts the burden on the customer and can slow things down or miss nuances, especially in a fast-moving promo. Avoiding answers leaves uncertainty and damages credibility. Reaching out to the manufacturer can create delays and inconsistent messaging, which isn’t practical during peak times when you want clear, coordinated information straight from your team.