A customer in cosmetics wants to try red lipstick shade; what is the BEST way to assist?

• A. Suggest shades that you feel best match her skin tone.
• B. Give her a coupon for a discounted second item with her purchase.
• C. Offer samples so she can test them.
• D. Ask her the name of her favorite brand.

Answer: (C)

Offering samples so she can test them focuses on giving her direct experience with the color. Red lipstick looks different on every person because of lip tone, skin undertone, and lighting, and the only reliable way to know if a shade works is to try it on. By presenting a small selection of red shades in different undertones and finishes, you let her compare how each one looks on her lips, how opaque it feels, how it wears over time, and how well it complements her overall look. This hands-on approach reduces guesswork, builds her confidence in the choice, and lets you tailor recommendations based on what she actually experiences (for example, preferring a cooler or warmer red, or a matte versus creamy finish). Coupons or asking for a favorite brand don’t directly help her evaluate color, so they’re less effective in guiding her to a shade she’ll love.