You are ringing up a customer's order when the price on one of the products was rung up incorrectly. The customer claims there was a sale sign in front of the product. The sign is old and expired. Which action is best?

• A. Remove the sale sign, apologize to the customer, and give the sale price to the customer.
• B. Call your manager to remove the sale sign and handle the situation with the customer.
• C. Explain to the customer that it is an expired sale sign, and she needs to pay the higher price.
• D. Ask a coworker to finish ringing up the customer while you check to make sure all the signs in the store are current.

Answer: (A)

The main idea here is to correct pricing errors on the spot to protect trust and keep the customer satisfied. Since a sale sign was visibly in front of the product, it’s appropriate to honor that advertised price for the current transaction and fix the display to prevent future confusion. Removing the outdated sign shows you’re actively correcting the mistake, and apologizing acknowledges the inconvenience, which helps preserve goodwill. This approach is faster and more customer-friendly than insisting on a higher price or delaying service while you check signs or escalate to a manager. It also demonstrates accountability and fairness in how you handle pricing discrepancies.