Which statement BEST explains the reason for a sales associate to know the store's promotions and advertising?

• A. To sway customers' decisions and sell products more easily.
• B. To know the frequency of sales within the department.
• C. To answer customers' questions about price and location of sale items.
• D. To suggest additional merchandise for customers to buy.

Answer: (C)

Knowing the store's promotions and advertising lets a sales associate provide current, correct information about prices and where sale items are located. When a customer asks about discounts, the associate can confirm the sale price, compare it with the regular price, and point to the right aisle or shelf, reducing hesitation and confusion. This direct, practical support improves the shopping experience and helps customers find what they’re looking for quickly. While promotions can influence buying decisions, the most immediate benefit is helping with price details and item locations. The other options emphasize persuading customers, internal sales data, or upselling rather than guiding the customer to the sale items.