Which option correctly identifies an open-ended question in a service context?

• A. What would you like to accomplish with this purchase?
• B. What features are most important to you?
• C. Would you like to proceed?
• D. Is this for a special occasion?

Answer: (A)

Open-ended questions in service contexts are those that invite more than a yes-or-no answer and encourage the customer to share their goals, needs, and desired outcomes. Asking what the customer would like to accomplish with this purchase prompts them to describe their objectives, constraints, and success criteria, which helps you tailor recommendations and align the solution to what truly matters to them. In contrast, options that ask if the customer wants to proceed or questions about a special occasion tend to elicit yes/no answers, offering less opportunity to uncover underlying needs. A clearly invites a broader, discovery-focused conversation, making it the best fit for uncovering what the customer hopes to achieve.