Which open-ended question will BEST help determine what kind of television is appropriate for a customer?

• A. Are you replacing your current television?
• B. Do you prefer specific brand of televisions?
• C. What are the dimensions of your living room?
• D. What did you like or dislike about your last television?

Answer: (D)

Understanding a customer’s needs starts with asking an open-ended question that invites them to share their experiences and what truly matters to them. Asking what they liked or disliked about their last television gives you rich, actionable insights into their priorities, such as picture quality (brightness, color accuracy, HDR), motion handling for sports or fast action, sound quality, ease of use, app and smart features, remote and menu navigation, and even budget tolerance. From their response you can tailor recommendations to match the exact features and trade-offs they care about, while avoiding options they disliked.

This question is the best because it collects both positives and pain points, so you can align future choices with real experiences rather than guessing. Other options are more limited: asking if they’re replacing their current TV is a yes/no question that stops at whether a change is happening, not what they want; asking about a preferred brand narrows choices without revealing performance needs or usage scenarios; asking for room dimensions helps with size but not with quality, features, or user experience.