Which objective best aligns with protecting revenue in a retail setting?

• A. Increase staff training
• B. Expand product lines
• C. Preserve profit
• D. Increase marketing spend

Answer: (C)

Protecting revenue in retail means ensuring that the money coming in is translated into real earnings by safeguarding margins and preventing losses. Preserving profit is the best fit because it directly focuses on keeping the earnings you’ve generated after costs. It’s about not letting costs or distortions erode what you actually take home from sales.

Other options can influence sales or costs in the short term—training can reduce errors or shrink, expanding product lines can drive growth, and more marketing can boost demand—but they don’t inherently prioritize protecting the money you’ve already earned or maintaining healthy margins. Preserving profit centers attention on the bottom line, which is the essence of revenue protection.