Which example BEST represents cross selling?

• A. Mentioning the sale on athletic shoes when a customer purchases a pair of dress shoes.
• B. Discussing the benefits of different brands when a customer is purchasing a computer.
• C. Letting a customer know that there are a few out of season pajamas on the clearance rack when the customer purchases pajamas.
• D. Showing a customer a matching scarf and gloves when the customer purchases a winter coat.

Answer: (D)

Cross-selling is offering additional items that naturally complement the main purchase and provide extra value for the customer. The best example is showing a matching scarf and gloves when a winter coat is purchased because these accessories pair directly with the coat, completing a look and making the sale feel effortless and more complete for the customer.

The other scenarios don’t fit as cleanly: suggesting athletic shoes when buying dress shoes introduces an unrelated product rather than a true complement; discussing different brands for a computer is about comparing options, not adding a related item; and pointing out clearance pajamas while buying pajamas is promotional and doesn’t enhance the current purchase with a complementary accessory or upgrade.