When there is only one unit left of a sale item, what is the best first action?

• A. Suggest to one of the customers that she can come back in three weeks when the units will be in stock at the regular price.
• B. Let the customers work out between themselves who will get the last unit.
• C. Offer to contact another store to see if they have any units left.
• D. Tell the customers there are no more units available.

Answer: (C)

When stock is down to one unit, the best first action is to proactively check if another store has stock and offer to arrange it for the customer. This shows initiative and a genuine effort to fulfill the customer's need, which protects the sale and leaves the customer with a positive impression of your service. It’s better than telling the customer to come back later at the regular price, which delays the sale and can frustrate them; it’s better than having customers compete for the last unit, which can create tension and a poor experience; and it’s better than saying there are no units left, which closes the door on a potential purchase and damages trust. If another store has stock, you help the customer by guiding them or arranging a transfer or hold; if not, you can offer a suitable alternative like a rain check or an order for later delivery, keeping the door open for future sales.