What is the BEST way to serve a customer who is shopping with a group of friends?

• A. Isolate the customer from the group so you can concentrate on his or her needs.
• B. Talk directly to the customer and avoid conversation with others.
• C. Provide quality service to all in attendance.
• D. Try to talk the friends into making purchases as well.

Answer: (C)

Group shopping changes the interaction to focus on the whole group, not just one person. The best approach is to provide quality service to all in attendance. This means greeting everyone, inviting questions from the entire group, and sharing information or demonstrations so everyone can participate in the conversation. Including the group helps with comfort, buy-in, and decisions, and it creates a positive shopping experience that can lead to stronger satisfaction and future recommendations. Isolating the customer from the group can make others feel excluded and disrupt the flow of how the group makes decisions. Talking only to the main shopper can overlook the needs or concerns of others who are contributing to the choice. Pushing the friends to purchase can feel manipulative and erode trust.