What does the CRAVED model stand for?

• A. Catalogs, Referrals, Advertising, Visual merchandising, Electronic signage
• B. Checkout counter, Refrigerated section, Aisle, Vending machine, Endcap
• C. Concealable, Removable, Available, Valuable, Enjoyable, Disposable
• D. Creator, Retailer, Accounts, Vendor, Ecommerce

Answer: (C)

The CRAVED model identifies six attributes that make items attractive targets for theft: Concealable, Removable, Available, Valuable, Enjoyable, and Disposable. Items with these qualities are easier to steal, harder to detect, quick to grab, worth stealing relative to the effort, desirable to thieves, and easy to dispose of or sell once stolen. This framework helps loss-prevention teams understand why certain products—often small, portable, high-value, and easy to offload—are targeted more than others, guiding strategies like product placement, packaging, locking, and monitoring.

The other options don’t form this acronym or describe unrelated concepts like store layout elements or general business terms, so they don’t capture the specific set of traits the CRAVED model emphasizes.