Two customers come in for a limited-quantity air conditioner and there is only one unit left. What should the associate do first?

• A. Suggest to one of the customers that she can come back in three weeks when the units will be in stock at the regular price.
• B. Let the customers work out between themselves who will get the last unit.
• C. Offer to contact another store to see if they have any units left.
• D. Tell the customers there are no more units available.

Answer: (C)

When inventory is limited, the best first move is to actively look for options elsewhere and try to fulfill the customer's need. Offering to contact another store shows proactive service, uses available resources, and increases the chance of getting the unit to the customer without making them wait or giving up. It also preserves the sale by exploring every avenue, such as checking stock at other locations or arranging a transfer if allowed.

Suggesting a return in three weeks leaves the customer without assurance or immediate solution and isn’t responsive to their current need. Letting customers decide who gets the last unit can lead to unfairness and conflict. Stating there are no units available ends the interaction negatively without exploring possible alternatives.