If a customer asks for a product feature that is not available, what should you do?

• A. Offer a similar product with comparable features.
• B. Ignore the request and change the topic.
• C. Explain that the feature isn't available and push the most expensive alternative.
• D. Tell the customer to visit another store.

Answer: (A)

When a customer asks for a feature that isn’t available, the best approach is to offer a similar product with comparable features. This shows you listened, care about solving their need, and keep the conversation productive rather than halting it at the feature gap. Presenting a close match allows you to discuss how it meets their priorities, highlight relevant benefits, and help them decide without feeling pushed into a less suitable option. It also preserves trust and keeps the sale moving forward by offering a viable alternative rather than leaving the customer without a solution. The other paths—ignoring the request, pushing the most expensive alternative, or telling the customer to go elsewhere—create a poor experience, come across as unhelpful or overly aggressive, and end the opportunity to serve the customer well. If no close match exists, you can propose a workaround, note the request for future consideration, or offer to connect them with product teams or set up a waitlist, reinforcing that you’re focused on helping them find the best possible solution.