How should you prepare to handle a large number of questions about a new multi-feature product during a sale?

• A. Test the item on display, making sure you can explain how to use each feature.
• B. Rely on one of your coworkers to help you answer questions, as he just bought the product for himself.
• C. Remind customers that they can return the item if it is too difficult to use.
• D. Tell customers that they can call Horizon Electronics directly to answer questions about how to use the product.

Answer: (A)

When preparing for a sale with a new multi-feature product, the most effective approach is to have hands-on familiarity with the item and be ready to explain how each feature works. Testing the item on display lets you experience real-world use, understand how features interact, and anticipate common questions customers will have. This direct knowledge lets you demonstrate features live, show practical benefits, and walk customers through setup or usage steps confidently. It also helps you tailor your explanations to what each customer cares about, whether they’re focused on ease of use, advanced capabilities, or value for money, which speeds up conversations and builds trust during a busy sale.

Relying on a coworker to handle all questions can create gaps if their experience isn’t complete or readily available, especially if they’re not always nearby. Reminding customers about returns doesn’t equip you to help them use the product, which can undermine their confidence. Telling customers to call the company for answers shifts the burden away from you and slows the process, which isn’t ideal when shoppers want quick, on-site guidance.