How does understanding the CRAVED model help retailers?

• A. It helps retailers identify what items are most likely to be stolen.
• B. It guides the pricing strategy for different products.
• C. It helps in managing customer complaints more effectively.
• D. It helps identify which products should be featured in promotions.

Answer: (C)

Understanding the CRAVED model helps retailers by explaining why certain items attract thieves based on six attributes: Concealable, Removable, Accessible, Desirable, Valuable, and Disposable. Items that rate high on these factors are more likely to be targeted, so recognizing which products fit these traits lets stores focus loss-prevention efforts where they matter most—think secure displays, tagging, layout choices, staff vigilance, and tighter inventory controls. That’s why the best answer is that this model helps identify which items are most likely to be stolen. The other options miss the point because pricing, handling complaints, or choosing promotions aren’t driven by the theft-risk characteristics CRAVED describes.