Becca likes to create makeup videos on TikTok and recently posted a video about a new lipstick selling out at local stores. What would you describe Becca as in this scenario?

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Multiple Choice

Becca likes to create makeup videos on TikTok and recently posted a video about a new lipstick selling out at local stores. What would you describe Becca as in this scenario?

Explanation:
Becca is an influencer. By creating makeup videos on TikTok and sharing about a lipstick that’s selling out, she’s producing content aimed at informing and shaping her viewers’ opinions and purchases. The defining idea here is the ability to influence others’ decisions through her posts and following. While she may love makeup (a fan) or simply be a consumer, those terms don’t capture the public-facing influence she has, and “trend beauty” isn’t a standard label for this role.

Becca is an influencer. By creating makeup videos on TikTok and sharing about a lipstick that’s selling out, she’s producing content aimed at informing and shaping her viewers’ opinions and purchases. The defining idea here is the ability to influence others’ decisions through her posts and following. While she may love makeup (a fan) or simply be a consumer, those terms don’t capture the public-facing influence she has, and “trend beauty” isn’t a standard label for this role.

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