As you finalize the sales transaction, how should you introduce the store's new loyalty program to the customer?

• A. Explain the key features and benefits of the program.
• B. Tell the customer how many people are currently enrolled.
• C. Ask the customer if she is a loyal shopper.
• D. Discuss all the program details with the customer so she will sign up.

Answer: (A)

The main idea is to present the loyalty program by highlighting the benefits that matter to the customer during checkout. Focus on what the program offers and how it adds value to this purchase and to future visits, keeping it concise and relevant.

Explain the key features and benefits in a quick, customer-friendly way—such as earning points on this purchase, earning a discount on future orders, or receiving exclusive offers—so the customer can clearly see the immediate value and decide whether to enroll. This keeps the moment natural and helpful without pressuring the customer.

Saying just a few well-chosen benefits helps the customer connect the program to their needs right away. Approaches that share enrollment numbers, probe about whether she’s a loyal shopper, or dump all program details at once tend to feel off the checkout flow, can be awkward, and may overwhelm the customer.