After finishing a video camera demonstration, the customer asks about the store's return policy. What is the BEST response?

• A. Explain the return policy and ask what other questions the customer may have.
• B. Are you planning to try to find this camera for less somewhere else?
• C. When are you leaving for your trip? Maybe this will go on sale before you leave.
• D. Request that the customer call you if she decides to return the camera, as you get commission on the sale.

Answer: (A)

When a customer asks about the return policy after a product demo, the best move is to be clear and helpful right away. Explaining the policy sets proper expectations and shows you’re transparent about post-purchase concerns. Then inviting any other questions keeps the conversation open and demonstrates you’re there to support the customer’s decision, not just to close a sale. This approach reduces confusion and builds trust, making the customer feel confident about the purchase.

Other options push the conversation in directions that aren’t about the customer’s immediate need or could come across as pushy or self-serving—focusing on finding a cheaper price elsewhere, guessing about future sales, or hinting at commissions. That erodes trust and distracts from helping the customer make an informed choice.