A sales associate notices a customer scanning product price tags and store signage for sale information while shopping for a new sweater. The BEST approach is to:

• A. Have you seen the beautiful red sweater on the counter in the front?
• B. I just want to let you know that all sweaters are 25% off today.
• C. The less expensive sweaters are all on the second floor.
• D. You seem to be in a hurry. Can I help you?

Answer: (B)

When someone is actively looking for sale information, the most helpful move is to share that information clearly and directly. Saying the exact discount upfront meets the customer’s immediate need, saves them time, and positions you as a helpful partner in their shopping. It acknowledges what they’re doing and adds value right away, which can also open the door for a quick conversation if they want to know more.

Other approaches miss that direct alignment with the customer’s intent. Pointing to a specific sweater on the counter may interrupt their search and doesn’t address the sale they’re scanning for. Directing them to a different floor assumes they want a different selection or a longer trip. Offering help without addressing the sale information is courteous but less relevant to their current goal, which is to understand the discount.

So, sharing the sale detail—“all sweaters are 25% off today”—best meets the customer where they are and invites next steps naturally.