A customer with a strong accent and limited English is in the store. What action is the BEST for the associate to take?

• A. Try to get the customer to use gestures.
• B. Listen carefully, speak slowly, and show items that match the customer's words.
• C. Ask the customer to please wait and then try to find an associate who speaks the customer's language.
• D. Get the supervisor to talk with the customer.

Answer: (C)

When a customer has a strong accent and limited English, the priority is clear, accurate communication and making the customer feel supported. The best move is to politely ask the customer to wait briefly while you locate an associate who speaks their language. This directly bridges the language gap, reduces the chance of miscommunication, and shows respect for the customer's time and needs. It also increases the likelihood that the customer will understand product details, prices, and options—and feel confident in the help they’re receiving.

Relying on gestures or slowly spoken words can still leave gaps in understanding, especially for product specifics. Escalating to a supervisor right away can create unnecessary delay and may suggest frontline staff can’t assist. Waiting for a bilingual colleague is a practical, customer-centered solution that often resolves questions more efficiently and smoothly.