A customer who is price-conscious asks about price points in the store. What is the best approach?

• A. Suggest going to a store with lower prices.
• B. Agree that discounts are coming soon.
• C. Inform the customer that the store carries a range of price points and offer to show around.
• D. Tell the customer that prices are non-negotiable.

Answer: (C)

When a price-conscious customer asks about price points, the best move is to acknowledge that the store offers a range of price points and offer to guide them through options within their budget. This shows you respect their budget, gives them control over the shopping process, and makes it easy to compare products that fit their needs without pressuring them. By offering to show around, you help the customer quickly find affordable choices and feel supported, which can build trust and keep them in your store rather than turning to a competitor.

Other approaches fall short because they either push the customer away or rely on uncertain promises. Suggesting they go to another store doesn’t help the customer in the moment and can erode loyalty. Agreeing that discounts are coming soon is speculative and can damage trust if the discounts don’t materialize. Stating that prices are non-negotiable is inflexible and ignores the customer’s budget considerations, ending the conversation without helping them find a good option.