A customer wants to buy a golf driver that fits his height and price range. What approach should you take to help ensure the correct fit?

• A. Send the customer to a store with a larger selection.
• B. Ask questions and observe the customer.
• C. Show the customer the most expensive driver.
• D. Discuss additional services that the store offers.

Answer: (B)

The main idea is to tailor the recommendation by gathering real information from the customer and observing how they interact with the club. Asking targeted questions helps you uncover important details like their height, typical swing characteristics, current clubs, and budget. For golf clubs, fit isn’t just about height or price in isolation—it’s about how those factors influence length, lie angle, shaft flex, and grip size, all of which affect performance and comfort. By asking about how tall they are, what their swing tempo is, what they want to improve (distance, accuracy, feel), and what price range works for them, you create a clear picture of the right specifications. Observing their stance, posture, and how they address the ball provides practical clues about length and setup that questions alone might miss. Together, this discovery process guides you to recommend a driver that fits physically and financially, and it also sets up a fitting approach (try-and-fit, adjustable options) if needed.

Sending the customer to a larger store or showing only the most expensive option bypasses this personalized step, risking a mismatch with their needs. Discussing additional services can be useful, but it isn’t the core action that ensures the correct fit.