A customer walks into a gift shop 15 minutes before it is scheduled to close. The sales associate needs to leave right after closing for an appointment. What is the BEST way to address the customer?

• A. Inform the customer of the items on sale and ask whether you can help him or her find anything.
• B. Greet the customer and ask how you may help him or her.
• C. Smile and politely let the customer know the shop will be closing in 15 minutes.
• D. Make eye contact and observe the customer to determine his interest.

Answer: (B)

Starting interactions with a warm greeting and a direct offer to help sets the right tone right away. It shows you’re attentive and ready to assist, which is especially important when time is limited near closing. By asking how you may help, you invite the customer to share their needs, allowing you to quickly tailor your assistance and move the conversation efficiently toward a helpful outcome before you have to leave.

Other approaches can feel less customer-focused or push too soon. Mentioning sales too early can come across as pushy rather than helpful. Telling the customer about the closing time right away may make them feel rushed or ignored, rather than supported. Simply smiling and watching the customer without initiating help can miss a chance to quickly connect and guide the shopper to what they need.