A customer named George would like to purchase a new monitor because his current one has poor eyesight. What should the sales associate do?

• A. Suggest that George consult an eye care specialist before buying a new monitor.
• B. Ask George how and when the problem with poor eyesight developed.
• C. Leave George by the arm to the computer monitor area.
• D. Demonstrate the features of monitors that may be suitable.

Answer: (D)

When a customer mentions vision challenges, the best approach is to show features that directly improve readability and eye comfort, letting him experience the benefits firsthand. Demonstrating monitors that address his specific need makes the solution tangible and builds confidence in the recommendation. You can highlight things like larger text options, higher resolution with crisper text, adjustable brightness and contrast, blue-light filtering, anti-glare screens, and ergonomic stands, then let George compare how these options feel during a quick hands-on check. This proactive, customer-focused demonstration shows you’ve listened and are offering a practical way to reduce eye strain, which is more persuasive than just talking about general advice or leaving him to wander the aisle.

Showing features is preferable to simply asking questions about when the problem started, because it moves directly from concern to a concrete, evaluative experience. And guiding him away from the monitors area or leaving him to roam unassisted misses the chance to address the issue in the moment and build trust with a helpful, solution-oriented display.