A customer is looking for the right food for his dog, and he has limited time to shop. What should the sales associate do to make the BEST use of the limited time?

• A. Ask about the dog diet and suggest a series of dietary supplements.
• B. Select a popular store brand and offer to ring him up to save time.
• C. Let the customer know that your store has the largest variety of dog food brands in the city and suggest he spend time looking around.
• D. Ask questions about the dog's age, health, weight, and exercise regimen and suggest the customer try an appropriate brand.

Answer: (B)

When time is tight, the priority is to move the customer toward a dependable choice without bogging them down in questions or comparisons. Recommending a popular store-brand option gives you a solid, widely trusted product that’s likely to satisfy most dogs, plus you offer to ring up right away to speed the process. This shows you’re responsive to the customer’s time constraint and helps complete the sale quickly.

In contrast, diving into diet details and supplements can slow things down, bragging about a huge variety invites the customer to wander and spend more time shopping, and asking in-depth questions about age, health, weight, and exercise, while valuable, can push the interaction past the limited time the customer has. The quick, efficient path is to provide a strong, common choice and fast checkout to respect the time constraint while still aiming to meet the dog’s basic needs.