A customer is looking at televisions. What is the BEST question for the associate to ask?

• A. Is this for you, or is it a gift?
• B. May I show you some televisions that just arrived?
• C. What features are important to you?
• D. Are you looking for anything special?

Answer: (C)

Focusing on what matters to the customer is the best way to guide a shopping conversation. Asking what features are important invites the customer to share their specific needs—everything from screen size, picture quality, and motion performance to smart TV apps, gaming features, audio, connectivity, and budget. This turns the discussion into a tailored discovery, so you can propose models that match those priorities rather than pushing a generic option. It also demonstrates active listening and helps you address real use cases, like gaming with HDMI 2.1 support or strong HDR for movie watching, which makes the recommendation more trustworthy.

Compared with questions that are more about the situation (is it for you or a gift), or generic prompts about stock or availability, the features-focused question quickly surfaces the customer's criteria and leads to a more meaningful, personalized path to a fit.