A customer is looking at a display of necklaces that vary in price. Which would be the BEST comment for the sales associate to make to determine the customer's price range?

• A. Those are some of our most popular brands. What is your price range?
• B. Will this be a gift? If so, the more expensive sterling necklaces would be perfect.
• C. Aren't these necklaces beautiful? They come in sterling or silver plated. Sterling is a bit more expensive. Do you have a preference?
• D. With so many elegant options, it can be really hard deciding which necklace to buy. How much are you looking to spend?

Answer: (C)

The key idea is to gauge the customer’s budget while linking price to concrete product differences. The best comment does this by mentioning the two material options—sterling versus silver plated—and noting that sterling is a bit more expensive, then asking for the customer’s preference. This gives the customer useful context about why prices vary and invites them to share their budget or taste, so you can tailor suggestions to a realistic price range. It’s more effective than simply asking for a price range without context or pushing toward a more expensive option for a gift, which can feel presumptive or limiting. It also avoids a negative framing about the difficulty of choosing and instead focuses on available options and a clear next step.