A customer is considering a premium television brand and asks about cheaper options with similar features. What should you do?

• A. Show the customer ABC brand TVs because that is what he is looking for.
• B. Show a promotional item priced well below ABC brand.
• C. Explain that the store carries other brands that are comparable to ABC but priced lower.
• D. State that ABC brand is overpriced and explained that the store has other brands that are more reasonably priced.

Answer: (C)

The main idea is to meet the customer’s need for value by offering credible, comparable options from other brands. This approach shows you listened to the budget concern and helps the customer compare features and price instead of steering them to a single brand. By saying there are other brands that match the premium model’s features but cost less, you provide a practical path to a solution, build trust, and avoid pressuring the customer or disparaging the premium brand. It keeps the conversation honest and focused on what matters to the shopper—getting similar features at a better price.