A customer has bought a box of magic tricks as a birthday gift. The customer mentions that the recipient may have trouble reading the instruction manual. What is the best reply?

• A. The box says that this toy is for children his age. I'm sure he'll be fine with the manual.
• B. Would you like me to suggest some other gift items that would be more appropriate for a child who can't read well?
• C. We carry a video available to demonstrate the tricks. I can add it to your receipt.
• D. Maybe the boy's parents could read the instructions to him until his reading improves.

Answer: (C)

When a customer flags reading difficulty, the strongest move is to offer a practical, accessible help that fits the product. A video demonstration directly addresses the issue by showing how each trick works without relying on the written manual. It helps the gift recipient learn at their own pace, can be watched repeatedly, and makes the product usable right away. Adding the video to the receipt is convenient for the customer and ensures the resource is readily available with the purchase, which reinforces a thoughtful, customer-first service.

Other approaches fall short because they either rely on the manual, suggesting the recipient will manage with text; propose alternatives that don’t solve the accessibility need; or place the responsibility on someone else (like parents) rather than providing a helpful, self-serve solution. The video option is empathetic, practical, and makes the gift more enjoyable without putting pressure on the reader.