A cosmetics company representative demonstrates makeup applications. Why should the sales associate attend this demonstration again?

• A. To be better able to answer customers questions about the product.
• B. To become aware of upcoming sales or in-store promotions.
• C. To learn how to increase sales of slow-moving products.
• D. To position oneself or a possible career advancement.

Answer: (A)

Attending the makeup demonstration helps you gain practical product knowledge you can share with customers. When you’ve seen how products are applied, you understand how they perform, which shades work best for different skin tones, and what questions customers are likely to have. That hands-on understanding lets you explain usage steps, benefits, and limitations clearly and confidently, so customers feel guided and trust your recommendations. While reminders about promotions or potential career moves can be useful, the most valuable reason to attend is being able to answer questions accurately and help customers choose the right product for their needs.